Google Tag Manager (GTM) with data layers

Google Tag Manager (GTM) is a tool that allows you to easily manage and implement various tags on your website without the need to modify code. With GTM, you can measure a wide range of actions and interactions on your website.

What can be measured using GTM

• Website traffic tracking - GTM allows you to measure basic traffic metrics such as the number of visitors, time spent on the page, bounce rate, page views, and more. By integrating with tools like Google Analytics, you can analyze visitor behavior in detail.
• Conversion goals - Measuring conversions such as completed purchases, form submissions, newsletter sign-ups, or other key actions that have value for your business.
• Event Tracking - With GTM, you can track specific user interactions with the website, such as button clicks, video views, file downloads, or interactions with dynamic content.
• Remarketing tags - With Google Tag Manager, you can easily implement remarketing tags to target ads at users who have visited your website or taken a specific action.
• Social interactions tracking - Measuring interactions with social media sharing buttons and other interactions related to social media.
• Click tracking on links and external pages - Measuring clicks on external links, file downloads, or transitions to other pages from your website.
• and other use cases...

From which pages is data sent?

• Main page of the website
• Category
• Product page
• Shopping cart
• Order confirmation

Prepared data layers

The module has prepared data layers for Remarketing, the original Google Analytics, and new GA4.

Events

The module also works with the following events beyond regular data:

• view_item
• begin_checkout
• purchase
• remove_from_cart
• add_to_cart