Google tag manager (GTM) with data layers

Google Tag Manager (GTM) is a tool that allows you to easily manage and implement different tags on your website without having to edit the code. With GTM, you can measure a wide range of actions and interactions on your site.

What can be measured using GTM

• Tracking site traffic - GTM allows you to measure basic traffic metrics such as number of visitors, time on page, abandonment rates, page reports and more. By integrating with tools like Google Analytics, you can analyze visitor behavior in detail.
• Conversion goals - Measure conversions such as completing a purchase, submitting a form, signing up for a newsletter, or any other key action that has value to your business.
• Event Tracking - Use GTM to track specific user interactions with your website, such as button clicks, video views, file downloads, or interactions with dynamic content.
• Remarketing Tags - With Google Tag Manager, you can easily implement remarketing tags to target ads to users who have visited your site or taken a specific action.
• Social Interaction Tracking - Measure interactions with social sharing buttons and other social media related interactions.
• Tracking clicks on links and external pages - Measuring clicks on external links, downloads, or conversions to other pages from your site.
• and other uses...

Which sites are the data being sent from?

• The main page of the site
• Category
• Product page
• Shopping cart
• Order Confirmation

Ready-made data layers

The module has ready-made data layers for Remarketing, the original Google Analytics and the new GA4.

Events

The module also works beyond the regular data with the events listed below:

• view_item
• begin_checkout
• purchase
• remove_from_cart
• add_to_cart